Giant Bicycles

The BICICLETTE BRAZZO shop is an official GIANT dealer

It all started with lightweight chromoly frames. Giant's ability to produce high-quality bikes at an affordable price allowed countless cyclists to experience a new cycling experience.

Since then, Giant has pioneered cutting-edge design processes for carbon and aluminum frame production. Giant introduced the first carbon fiber bicycle, the Cadex 980 C, revolutionizing road bikes with its celebrated Compact Road Design.

In the mountain bike segment, the Maestro active suspension system has set the stage for a new level of off-road performance.

For over four decades, Giant has focused on developing new manufacturing strategies that have allowed it to become the leading manufacturer of quality bicycles and accessories.

With more than 12,000 authorized dealers worldwide, Giant aims to create the conditions to engage all types of consumers, from those who choose an everyday bike to those looking for racing products.

Giant bicycles have won World Championships and received international awards. But more importantly, they have won the hearts of cyclists who choose Giant reliability and make cycling a fundamental part of their daily lives.

Giant rightly believes that the world can be a better place if we use an eco-friendly product like a bicycle. Ride Life, Ride Giant!

MISSION
Our purpose is clear: to unleash the full potential of every cyclist. Whatever your goal—winning a race, riding a technical trail, tackling a long weekend, or embarking on a new adventure—it's fascinating to follow that journey. And it's not just about the outcome. It's the pursuit of the outcome. It's the adrenaline you feel riding your bike. And it's the feeling of being free. At Giant, we've created an entire universe around this idea. Our products, our stores, and our community are all there to support you. To achieve our brand purpose, which we call Ride Unleashed, we are bound by three fundamental rules:

DON'T SET LIMITS Building complete bicycle and equipment systems to help cyclists push their limits.

OPTIMIZE THE EXPERIENCE Innovate and create a sense of new capabilities and fun.

GROWING AS A COMMUNITY Celebrating cyclists' activities and achievements together.